Guides & Inspiration




In 1932, shoemaker Jonas Lundhag began manufacturing shoes and boots in a small workshop in Jämtland. His ambition was simple, but the task was challenging. He wanted to make boot that were so well-made that they would last a lifetime.

Ever since then, knowledge and traditions have been passed on from generation to generation. We still strive towards the same goal in what we do and view function and durability as most important.

We don’t know if it is has to with the climate. Or if it simply is in the blood. But one thing is certain, there is something special with the mentality in Jämtland. That we are a very stubborn people is no cliché. When we do something, we don’t give up until we have gone all the way.